Web Works Digital Marketing

The Analytically-Driven Approach to Digital Marketing

Specializing in Search Engine Marketing (SEM) to help you achieve increased visibility & engagement, stronger positioning & branding, higher quality leads, and greater marketing ROI to accelerate growth.

view our services

illustration showing website ranking number one, seo, see, local, and search

Services

Strategy

Using the latest technology and system knowledge, our team develops a personalized plan of action for each client based on the information and feedback we receive from you during our initial analysis meeting.

Design

We develop modern, responsive designs for your website, advertising campaigns and social media platforms. Design often serves as a first impression, so we make sure it gives the most accurate reflection of your business.

Development

Our talented team of developers build results-oriented website solutions that rank well on all search engines, are compatible with all device sizes, and are created with the end user in mind. Whether you need a new website, regular updates, or e-commerce solutions, we have the capabilities.

Content Creation

Content is king. We understand the importance of copy, so we have copywriters on hand to create custom copy, or to review and audit content submitted to us by our clients. Every sentence is checked for spelling and grammatical errors and embedded with keywords. Not a writer? Not a problem!

icon of a browser with a magnifying glass

SEO

Want to show up in search results? Our experts are well trained in current Search Engine Optimization (SEO) practices and Google algorithms that allow us to optimize all of our websites. Give your company's digital presence the boost it needs.

Advertising Campaigns

We build each of our campaigns to produce the best results possible. With a focus on Google ads, Bing ads, YouTube pre-roll video ads, Amazon ads, re-targeting ads and social media campaigns, we manage your digital advertising from start to finish.

Process

Meet

The first step is to discover more about you, your company's vision, and to build a strong relationship. This is where we will create your brand, create a custom strategy, and set project goals.

Plan

Following the initial meetup, we will outline your web project, Search Engine Marketing plan, content strategy, or marketing direction. These will all be based off Google Analytics and your current digital marketing presence. From here we will establish milestones and implement a strategic place that aligns with your vision.

Design & Development

Once our plan is finalized, we really get to work. We will provide you with progress updates (ex: keyword lists, new SEO-focused copy, PPC ads, visual concepts, digital proofs, test links for your new website, etc.). Our team reviews and revises the materials until it aligns with your digital marketing goals.

Launch

For all of our digital design projects (new or revamped websites, digital ads, etc.) this is when we launch the project. We'll take the website live as soon as possible to start gaining traction and visibility through the search engines, and begin any digital campaigns to push traffic to the website.

Our Team

Dylan Balle
Owner / Founder

Dylan is the owner and founder of Web Works. Since 2003, he has worked with local businesses to help grow and maintain their web presence. This experience has made him a "jack of all trades" when it comes to managing the technical and creative sides of websites.

Most of all, Dylan loves what he does, and it's readily apparent. You will always find him with a positive attitude, which, in turn, creates both a positive atmosphere and experience for everybody who comes in contact with Web Works.

Dylan also enjoys working out, traveling, and remodeling.

Brie Rapp
Lead Designer

Brie, born and raised in Ohio, earned her degree at the School of Advertising Art in Dayton. She combines her love of both simplicity and attention to detail to create the most effective, goal-oriented digital marketing solutions as possible.

She enjoys being part of Web Works because of the valuable experience with clients, direct problem solving collaborations, and being able to pursue her passion in creating successful graphic and website designs.

Aside from design, Brie spends most of her time with family, being active, and traveling.

Liana Carr
Lead Strategist

Liana is originally from Weston, Ohio. She graduated from the University of Toledo with a Bachelor's in Criminal Justice. Life experiences put her in a marketing path and she has found digital marketing along the way.

She enjoys working with local clients and helping them grow their businesses. She thrives on landing page optimization, local search, email marketing, managing retargeting ad campaigns and providing solutions to complex challenges.

Liana enjoys spending time with friends and family, bicycling and loves the beach.

Johannes Möhrle
Business Developer

Johannes is a German-born sales engineer with over 12 years in the field of product development, manufacturing and global sourcing with Carl Zeiss Corporation. This comprehensive global exposure has developed a strong technical aptitude and a understanding for marketing strategies and business. He provides what is necessary to enhance clients’ volume through Digital Marketing.

Outside of work, Johannes is a passionate cook and cyclist and thus has a keen understanding of having the right combination to fuel up for an adventure and the awareness of efficiency for going uphill.
‍webwerken-marketing.de